Rhoden Roofing
Rhoden Roofing LLC provides top-quality roofing and gutter services for residential, commercial, and multifamily properties. Known for craftsmanship and customer focus, they offer installations, repairs, and inspections with lifetime warranties, earning awards like the Wichita Eagle Readers’ Choice and a BBB A+ rating.
Category: Scoring and Sonic Branding
Challenge
Compose a musical score for a TV commercial that captures the emotional arc of a young couple’s life, love, joy, nostalgia, worry, and fulfillment - mirroring their journey through marriage, homeownership, and parenthood, culminating in their contented later years. Additionally, create a Sonic Logo that embodies the brand’s essence, evoking warmth and timeless connection to enhance the campaign’s emotional resonance.
Overview
A musical journey for emotional storytelling
Rhoden Roofing LLC needed a musical score and sonic logo to elevate their TV commercial, capturing the heartfelt journey of a young couple. The campaign, showcasing their milestones: marriage, homeownership, and parenthood, ending in their joyful later years required audio that mirrored its emotional depth. Motif Sound Design crafted a dramatic, uplifting score and a sonic logo, seamlessly blending warmth and timeless connection, enhancing the narrative and reinforcing the brand’s commitment to quality and community.
BRIEF
Rhoden Roofing LLC sought a Sonic Logo and Musical Score that embodied the warmth, trust, and timeless quality of their community-focused roofing brand. Each element was designed to feel intuitive, resonant, and seamlessly integrated with the campaign’s heartfelt narrative, reinforcing Rhoden’s commitment to quality and connection.
From Commercial to Sonic Logo
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