The Art of ReDesign: Elevating Brands Through Sonic and Visual Refresh
Why Redesign Matters
Design evolves - and so should your brand’s sound. Whether it's a logo animation, a commercial, or interactive gameplay, redesigning with intention can breathe new life into your identity. Today’s top-tier brands don’t stay static - they revisit, refine, and reimagine the audiovisual elements that define them.
Discord, Spotify, Netflix, TikTok, Figma
Let’s explore how sonic and motion redesigns can sharpen perception, refresh engagement, and bring old content into alignment with new creative goals. Below, we break down four examples across entertainment, advertising, motion design, and interactive media - each transformed through the art of redesign.
Hulu Logo Animation
Original
This unmistakable and classic statement was minimalist, abstract, and purely functional - the chatter of an excited crowd highlighted by a short, subdued swoosh and syncopated beats.
ReDesign
Our Redesign was simple - maintain that classic mood, and build of excitement yet reimagined with a modern feel. We challenged ourselves with highlighting the key moments of what makes the original so great - that chatter of excitement, the syncopated pattern, and the pull towards the end as if being transported to another place.
Redesigns aren’t just about aesthetics.
Studies show that companies with successful logo redesigns saw an average 11% revenue increase within a year (Linearity). Brands that integrate sound redesigns experience even greater returns, with ads featuring branded audio cues proving 8.5× more effective than visuals alone (Rebellion Group).
Rhoden Roofing Original
Our signature Rhoden Roofing sonic design was created to convey friendliness and a modern touch, wrapped in a feeling of elegance. Crafted using felt piano and subtle, crisp sound design, it balances warmth with contemporary highlights for a refined auditory identity.
Rhoden Roofing ReDesign
Tasked with leaning into Rhoden Roofing’s homestyle, community-based brand, we chose to redesign their sonic identity using the familiar harmonics of guitar. While maintaining a sharp, modern edge, we echoed the warmth of hometown roots through crisp, contemporary sound design.
Audio and visual branding combined can increase brand recall by up to 96%, compared to just 4% for visuals alone (WARC).
Motif Sonic Logo (Suspense ALT)
Check out our process of ReDesigning our own Sonic Logo in this Case Study.
The Takeaway: Redesign with Intent
Whether you're updating a commercial, gameplay scene, logo animation, or branded motion loop - strategic audio redesign offers more than polish. It realigns your content with your brand’s current tone, values, and audience expectations.
At Motif Sound Design, we don’t just swap sounds - we refocus them around narrative clarity, brand identity, and emotional impact.
Let’s Talk: Refresh Your Sound, Redefine Your Brand
Outdated content doesn’t need to be rebuilt - it needs to be reimagined.
We help teams redesign existing content with precision sound and motion audio strategies that elevate usability, perception, and creative impact. Your product or brand deserves a second look.